Shade and undertone
Which shade am I? Cool or warm undertone? How does it compare to the brand I use now?
Home / Industries / E-commerce / Beauty stores
💄Shade matching and ingredients decide the basket.
And neither of them is visible in a product photo.
Which shade am I, is this fragrance free, will it break me out. Beauty shoppers ask before they buy because getting it wrong is personal. AidEcho answers from your ingredient lists and shade guides, and knows to fetch a person when a question turns into skin advice.
An AI chatbot for a beauty store is an assistant that reads your product pages, ingredient lists and shade guides, then answers the shade, formulation and suitability questions shoppers ask before buying. It cites the page behind every answer and hands anything that becomes skin advice to a person.
01 / The real inbox
Fifteen questions, and most are about your ingredients.
These arrive before the first purchase, and a vague answer to any of them loses the basket. All of them sit somewhere in an ingredient list or a shade guide.
Ingredients
Is it fragrance free? Any nut oils? Is it vegan? What is the actual percentage of the active?
Suitability
Will this break me out? Safe in pregnancy? Can I use it with retinol? Is it non-comedogenic?
Size, sets and returns
Is there a travel size? What is in the set? Can I return it if it is opened?
02 / Start to finish
One shopper, and the line the assistant will not cross.
Does your vitamin C serum have fragrance in it?
No added fragrance and no essential oils. It is 15% L-ascorbic acid with ferulic acid, and the full INCI list is on the product page.
Source: /products/vitamin-c-serumCan I use it with the retinol from your night range?
The routine guide suggests alternating them, vitamin C in the morning and retinol at night, rather than layering both at once.
Source: /pages/routine-guideI am on tretinoin from my dermatologist. Will it be too much?
That is about your prescription and your skin, which I am not the right place to answer. Let me get someone from the team, and for anything on tretinoin your dermatologist is the safest check.
Handed to a teammate
NB
Hi, Nina from the team. I can talk you through how customers usually pair ours with a prescribed retinoid, and what to avoid.
03 / What it changes
Answering ingredients before the basket is abandoned.
Beauty shoppers research harder than almost anyone, and an unanswered ingredient question ends the visit. The answer is on your page. It just is not where they are looking.
- Specific Real percentages and the real INCI list, not a paraphrase.
- Careful Suitability questions that become skin advice go to a person rather than a guess.
- Reveals Which ingredient questions your pages never answer, ranked by demand.
Is the cleanser vegan and is it tested on animals?
Vegan and cruelty free, certified by Leaping Bunny. The certification is listed on the product page and on our ethics page.
Source: /pages/our-ethics04 / Nearby
Same shopper, different shelf.
If you sell across categories, these cover the neighbouring stores and the platforms they run on.
05 / Questions
Answers, before you ask.
What is an AI chatbot for a beauty store?
An assistant that reads your product pages, ingredient lists and shade guides, then answers the shade, formulation and suitability questions shoppers ask before buying, citing the page each answer came from.
Will it give skin advice?
No. It repeats what your pages say about a product, so it can list ingredients and quote your routine guide. Whether something suits a particular skin condition is not on your pages and is handed to your team, who can refer on where needed.
Can it help with shade matching?
As far as your shade guide goes. If your pages describe undertones and comparisons to other brands, it can use that. If they do not, it says so, and the gap shows up in your dashboard as a page worth writing.
Does it work with Shopify or WooCommerce?
Yes. It installs on any store platform with one snippet because it reads your storefront pages rather than connecting to your admin.
Let your ingredient list answer for itself.
Add your store, watch it read every product and routine page, and go live today. Free to start.
No credit card to start. Live in minutes.