Fit and sizing
Does it run small? I am between sizes, which way? What is the model wearing and how tall is she?
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👗Every return starts with a question nobody answered.
Sizing is not a detail. It is the whole margin.
Does it run small, what is the model wearing, will it shrink. A shopper who cannot settle those either guesses and returns it, or leaves. AidEcho answers from your size guide and product pages while they are still on the page.
An AI chatbot for a fashion store is an assistant that reads your product pages, size guide and returns policy, then answers the fit, fabric and care questions a shopper asks before buying. It cites the page behind every answer and hands anything needing a person to your team.
01 / The real inbox
Fifteen questions, and every one is about fit.
These are the messages a clothing store actually receives. Nearly all of them are answered somewhere in a size guide the shopper never opened.
Fabric and care
Will it shrink? Is it see-through? Machine washable? Does the linen crease badly?
Returns and exchanges
Free returns? Who pays postage? Can I exchange for another size instead of refunding?
Stock and delivery
Back in stock when? Will it arrive before Saturday? Do you ship to my country?
02 / Start to finish
One shopper, deciding between two sizes.
I am usually a 12 but your reviews say it comes up big.
The reviews are right on this one. The guide recommends sizing down for the oversized fit, so a 10 would sit closer to a standard 12.
Source: /pages/size-guideIs the fabric heavy enough for winter?
It is a 340gsm brushed cotton, so it is a mid-weight. Warm over a t-shirt, not a substitute for a coat.
Source: /products/overshirtIf the 10 is wrong can I swap it?
Yes. Exchanges are free within 30 days with tags on, and you would not pay postage either direction.
Source: /policies/returnsCould you hold a 12 as well so I can try both?
Holding two sizes is not something I can arrange. Let me get someone from the team with everything you have told me.
Handed to a teammate
LM
Hi, Leila here. I can send both and you return whichever does not work, no charge. Shall I set that up?
03 / What it changes
The fit answer that prevents the return.
Wrong size is the top reason clothing comes back, and it is decided in the minute before checkout. Answering it there costs nothing. Answering it after costs postage twice and the margin.
- Prevents The wrong-size return, which costs you shipping in both directions.
- Converts The evening shopper who would otherwise wait to ask and never come back.
- Reveals Which product pages have no measurements, ranked by how often they are asked for.
Is the white one see-through?
The white is lighter than the other colourways and the page notes it is best worn with something underneath. The stone and navy are fully opaque.
Source: /products/linen-shirt04 / Nearby
Same shopper, different rail.
If you sell more than clothing, these cover the neighbouring stores and the platforms they run on.
05 / Questions
Answers, before you ask.
What is an AI chatbot for a fashion store?
An assistant that reads your product pages, size guide and returns policy, then answers the fit, fabric and care questions a shopper asks before buying, citing the page each answer came from.
Can it actually answer sizing questions?
It can answer whatever your size guide and product pages say. If a page lists measurements and a fit note, it can compare sizes and advise. If your pages do not carry that detail it says so rather than guessing, and the gap appears in your dashboard as a page worth improving.
Will it reduce returns?
That is the strongest thing it does here. Wrong size and wrong fit are the top return drivers in clothing, and both are decided before checkout by a question your site already answers.
Does it work with Shopify or WooCommerce?
Yes. It installs on any store platform with one snippet because it reads your storefront pages rather than connecting to your admin.
Let your size guide do the talking.
Add your store, watch it read every product and policy page, and go live today. Free to start.
No credit card to start. Live in minutes.